Last week, many webmasters noticed that Google’s public pagerank system (a rough measure of each site’s importance in the search engine) was displaying higher than expected rankings for some sites.
Thursday, March 13, 2008
Interesting SEO Interview
I just came across an interesting Webmonkey Q&A interview with SEO expert, Jason McQueen. In it, McQueen covers the basics of search algorithms, white hat versus black hat optimization tactics, the effects of blogs on search results, and more.
Definately worth reading if you get a chance… Here’s the link.
Definately worth reading if you get a chance… Here’s the link.
Google Strives to Further Improve Search Functionality
Despite Google’s dominant position in the search industry, the internet giant’s decision makers insist that search is not a “solved problem,” and that there is still much room for improvement.
Domain Names and SEO
Today we start our series of SEO articles and what better place to open than the beginning? Professional SEO strives to be informative and I get so many SEO questions that seem basic to me that I forget sometimes that not everyone has been involved in search engine optimization for nearly a decade so I am going to start my SEO tutorial series with basic SEO principles and work my way up to advanced SEO.
The SEO starting point for any webmaster interested in search engine optimization is of course which domain name to choose as this choice will either ensure you face an uphill battle, or make things a lot easier for yourself. The reason is that all the search engines give some weight in thier algorithm to what your actual domain name is in terms of your ranking within thier index. For example, the domain of this website is professionalseo.com - this makes it infinitely easier for me to rank high for the search term “Professional SEO” as opposed to other sought after “SEO” keyword phrases like “SEO Services” or “SEO Company” etc.
Another equally, if not even more important reason that many people overlook in the importance of choosing a keyword rich domain is the simple fact that the anchor text that other websites and general web directories will link to me as, is of course- “Professional SEO” .
Since the anchor text (the visible text people see in an outbound link) is another datapoint in Google’s ranking algorithm, this is also clearly a big advantage SEO wise. While obviously I could encourage other websites and directories to list me as: “SEO Company”, the fact is that many do not allow this and require that you list yourself as your actual domain URL for your title. While this all may seem common sense, you would be suprised at how many people overlook this basic starting point.
One last note about keyword rich domains as it relates to search engine optimization is; make sure you choose a TLD (Top Level Domain) name like .com, .net, or .org - many people do not realize that most newer domain extensions are actually ccTLD’s (Country Code Top Level Domains) like .tv which is the country code domain for Tuvalu. The reason this distinction is significant in terms of Search Engine Optimization is that Google and the other search engines will most times only rank a TLD highly worldwide in Google.com while a ccTLD’s ranking will only be good within thier respective country. What this means is that SEOcompany.de will rank very well for the search term “SEO Company” in Germany and Google.de, but will most likely be nowhere to be seen in Google.com so unless you want to be the #1 SEO Company in the small island nation of Tuvalu, .tv might not be for you.
The SEO starting point for any webmaster interested in search engine optimization is of course which domain name to choose as this choice will either ensure you face an uphill battle, or make things a lot easier for yourself. The reason is that all the search engines give some weight in thier algorithm to what your actual domain name is in terms of your ranking within thier index. For example, the domain of this website is professionalseo.com - this makes it infinitely easier for me to rank high for the search term “Professional SEO” as opposed to other sought after “SEO” keyword phrases like “SEO Services” or “SEO Company” etc.
Another equally, if not even more important reason that many people overlook in the importance of choosing a keyword rich domain is the simple fact that the anchor text that other websites and general web directories will link to me as, is of course- “Professional SEO” .
Since the anchor text (the visible text people see in an outbound link) is another datapoint in Google’s ranking algorithm, this is also clearly a big advantage SEO wise. While obviously I could encourage other websites and directories to list me as: “SEO Company”, the fact is that many do not allow this and require that you list yourself as your actual domain URL for your title. While this all may seem common sense, you would be suprised at how many people overlook this basic starting point.
One last note about keyword rich domains as it relates to search engine optimization is; make sure you choose a TLD (Top Level Domain) name like .com, .net, or .org - many people do not realize that most newer domain extensions are actually ccTLD’s (Country Code Top Level Domains) like .tv which is the country code domain for Tuvalu. The reason this distinction is significant in terms of Search Engine Optimization is that Google and the other search engines will most times only rank a TLD highly worldwide in Google.com while a ccTLD’s ranking will only be good within thier respective country. What this means is that SEOcompany.de will rank very well for the search term “SEO Company” in Germany and Google.de, but will most likely be nowhere to be seen in Google.com so unless you want to be the #1 SEO Company in the small island nation of Tuvalu, .tv might not be for you.
Search Engine Optimization Service (SEO Service)
Implementing proper search engine optimization (SEO) and link building search marketing campaign is the only long term means to get higher search engine rankings in Google, Yahoo, MSN, Altavista, Sina, Baidu, etc.Search engine optimization (SEO), also known as organic SEO, search engine positioning or search engine marketing, means to optimize website content using acceptable SEO techniques so that search engines trust and favor your website. Consequently, you can get top search engine rankings.
Unlike our SEO competitors, we do not implement unacceptable SEO practices such as hidden links, hidden text, cloaking, keyword stuffing and etc. We only use search engine mindset to perform SEO analysis and improve your website so as to secure long term website traffic and search engine ranking improvement for your site.
Unlike our SEO competitors, we do not implement unacceptable SEO practices such as hidden links, hidden text, cloaking, keyword stuffing and etc. We only use search engine mindset to perform SEO analysis and improve your website so as to secure long term website traffic and search engine ranking improvement for your site.
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